August 22–23 · Sale Creek
Sponsorship
Partner With Events Across the Chattanooga Region
Connect your brand with local shoppers, families, makers, and community events across Chattanooga. Most sponsorship opportunities are offered by individual events through EventHub. For businesses seeking broader visibility across multiple events or the full season, we also create annual partnership opportunities directly.
Browse our upcoming markets and festivals on EventHub to find sponsorship opportunities for a specific event.
Featured This Season
Events Currently Accepting Sponsors
Highlighted 2026 events with sponsorship inventory on EventHub. Browse the full live list there to see availability, package options, and event-specific benefits.
October 3–4 · Whitwell
Ketner's Mill Fair
November 21–22 & 28–29 · Chattanooga
Christkindlmarkt · Coolidge Park
December 5–6 & 12–13 · Chattanooga
Christmas at the Choo Choo
Why Sponsor
Real Markets, Real Audience,
Real Local Partnership.
The brands that sponsor us aren't paying for vague "exposure." They're paying to land in front of the same regional audience that already drives an hour to be there — multiple times across a single season.
01
Regional Reach Across Five Cities
31+ events a year across Chattanooga, Collegedale, Signal Mountain, Sale Creek, and Whitwell. Tens of thousands of shoppers across markets, festivals, and seasonal bi-weekly farmers markets — year-round.
02
A Real, Returning Audience
Our shoppers came to be there — intentional, regional, and largely repeat. Many attend multiple events across the season. Brand placement lands in front of people who are already choosing where to spend their Saturdays.
03
Multi-Event Overlap
The Coolidge Christkindlmarkt audience overlaps with the Watermelon Festival, which overlaps with the Choo Choo Farmers Market. A season-long sponsorship reaches the same regional audience repeatedly — at one negotiated rate.
04
Direct Partnership With the Founder
Robert Davis runs every event personally and handles sponsorship conversations directly. No agency hand-off, no middlemen. The package gets built around what actually matters to your brand.
Trusted Sponsors & Partners
The Brands Backing Our Markets
National and local partners who back our markets, festivals, and community events across the Chattanooga region.
Coca-Cola 
Renewal by Andersen 
Champion Windows 
LeafFilter 
LeafGuard 
American Home Design Water Solutions 
Patio Enclosures 
Bread Basket Two Clear Paths
Ways to Sponsor
Most sponsorships are managed per event through EventHub. For broader, season-long visibility, we build annual partnerships directly with our team.
Sponsor a Specific Event
Find available sponsorship opportunities for an individual market, festival, or community event through EventHub. View package options, availability, and event-specific benefits all in one place.
View Sponsorship OpportunitiesBecome an Annual Partner
Looking for ongoing visibility throughout the year? Annual partnerships are tailored directly with our team for businesses interested in supporting multiple events or maintaining a season-long presence.
Start a ConversationFlexible by Design
What Sponsorship Can Include
- On-site brand visibility and signage
- Vendor or activation space
- Naming or presenting opportunities, when available
- Digital and social promotion
- Product sampling or audience engagement
- Multi-event visibility for annual partners
Opportunities, benefits, and availability vary by event and sponsorship level.
Featured Opportunities
Marquee Event Sponsorships
Our highest-visibility 2026 events — the ones sponsors most often ask about. Each has its own audience profile, setting, and best-fit brand category. Sponsorship inventory for these events is managed on EventHub.
48th Annual · October 3–4
Ketner's Mill Fair
Whitwell, Tennessee
Heritage fair at the historic mill in Whitwell. Two days, intergenerational audience, and the most legacy-driven sponsorship platform we offer. Strong fit for brands aligned with Tennessee heritage, craft, and tradition.
View on EventHubNovember · Two Weekends
Christkindlmarkt · Coolidge Park
Coolidge Park, Chattanooga
The largest holiday crowd we run — outdoor riverfront market in peak November shopping weeks. Heavily photographed, broadly shared, and the most-trafficked sponsorship slot of the year.
View on EventHubDecember · Two Weekends
Christmas at the Choo-Choo
Chattanooga Choo Choo
Two December weekends on the grounds of one of Chattanooga's most photographed historic properties. Premium visual setting and a high-quality holiday audience.
View on EventHubAugust 22–23
Watermelon Festival
McDonald Farm, Sale Creek
Signature summer festival in the countryside. Family audience, regional draw, and one of our most distinctive late-summer activation opportunities.
View on EventHubSponsor FAQ
Sponsoring a Chattanooga Festival or Market
Direct answers to the questions sponsors most often ask — pricing structure, package availability, audience reach, and how to find sponsorship opportunities for specific events on EventHub.
- How much does it cost to sponsor a Shop the Market At event?
- Sponsorship pricing varies by event, audience size, and the activation type you're looking for. Single-event sponsorships at our community markets typically start lower than signature festival or annual-partnership packages. Listed packages are on our EventHub profile where available; annual partnership packages are built directly with the founder.
- What types of sponsorships are available?
- Two paths: (1) per-event sponsorships listed on our EventHub profile — choose any upcoming market or festival and view its sponsorship options directly; (2) annual partnerships arranged with our team for businesses seeking visibility across multiple events or a season-long presence.
- Can I sponsor multiple events?
- Yes — annual brand partnerships are designed for exactly this. Scope ranges from select signature festivals up to year-round visibility across the full Shop the Market At event calendar, reaching the same regional audience repeatedly at one negotiated rate. Email the founder directly to scope a multi-event program.
- What audience does Shop the Market At reach?
- 31+ events a year across Chattanooga, Collegedale, Signal Mountain, Sale Creek, and Whitwell, Tennessee. Tens of thousands of regional shoppers across artisan markets, farmers markets, and seasonal festivals — an intentional, returning audience that crosses over between multiple events each season.
- How do I sponsor a specific event like the Watermelon Festival, Christkindlmarkt, or Ketner's Mill Fair?
- Browse our EventHub profile to find the event you're interested in. Each event lists its available sponsorship opportunities, package options, and event-specific benefits in one place.
- Do you offer annual brand partnerships?
- Yes. Annual partnerships are custom-built around your brand and goals — logo placement across the season calendar, cross-event activations year-round, anchor placement at every signature festival, and co-branded campaigns with regional press partners. Always built directly with the founder, never from a template.
- How do I apply for sponsorship?
- For per-event sponsorships: browse and apply through our EventHub profile at eventhub.net/profiles/shopthemarketat. For annual partnerships or multi-event programs: email vendors@shopthemarketat.com — Robert Davis reads and replies to every sponsorship inquiry himself.
- How far in advance should I plan a sponsorship?
- For signature festivals and the Christkindlmarkt series, the strongest placements are typically committed 3–6 months out. For community markets and the bi-weekly Choo Choo Farmers Markets, shorter lead times work. For annual partnerships, planning typically starts a season ahead.
Let's Talk
Not Sure Which Option Fits?
Our team can help identify the best fit for your goals, whether you want to support one upcoming event or build a year-round partnership.